Asian Paints Global Expansion Strategy - 7628 Words

Global Expansion Strategy Executive Summary Asian paint is the market leader with 49% of market share in Indian decorative segment and maintains its position among the top ten players in the world. It is only Indian company operating in India having supply chain management supported by i2 technology. The report also talks about the market share of Asian paint in decorative as well as industrial segment and its growth.The report we made for demostration present condition of Asian paint market in India and new expantion of market accross border.we analysis asian paint Traget marketing and marketin mix and describe about the Global trend and present situations as well as divest and invest return from diffrent countrys.It†¦show more content†¦There are painting lips, online shades cards, cost calculation (based on floor area and number of rooms0 dealer locator and a short of other innovative ser vices. From the perceptual map we can understand that Asian paints, have wider range of products for all type of customers consisting of different income levels. It has a product range from Royal Emulsion, Priced 250-400 which is targeted for up market buyers. Hpcolilen is a product which is targeted for high income and upper middle class \ people. For lowers income group it has UTSAV, TRACTOR EMLSION which priced vary from 40-100 Rupees. These products are mainly targeted to Rural customers. In Industrial segment companies position is relatively weak here Werolac paints captured more than 50% market share. In this segment Asian paints have products like Apcomin synthetic enamel which is used for industrial coating, and Apco synthetic power which is used in automobile sector. In this segment also Asian paints faced stiff competition from Berger and ICI Paints. Bajaj automobiles in the main customer of Asian paints in automotive sector. Asian paints limited with its three business units decorative, industrial International business is one of the largest paint company in India. It has a sell over 300 million liters of paints in 2005-06. Significantly the group has crossed the Rs.3000 crores turnover mark a preset mile stone for the company. Products and itsShow MoreRelatedAnalysis of Asian Paints Limited Essay789 Words   |  4 PagesAsian Paints Limited is an Indian chemicals company which manufactures a wide range of paints for decorative and industrial use. Its vision is â€Å"to become one of the top five decorative coatings companies world-wide by leveraging its expertise in the higher growth emerging markets. Simultaneously, the company intends to build long term value in the industrial coatings business through alliances with established global partners.†2 Asian Paints is Asia’s third largest paint company, with a turnoverRead MoreEdmondson2139 Words   |  9 PagesASIAN PAINTS (INDIA) LIMITED The siege is over, and the time has come for the leader to sally forth into greener pastures. Even as the paints industry is emerging from the shadow of recession, Asian Paints (India) Limited (APIL), is mixing  new  shades to emerge with winning colors. Says their Managing director: With proper planning and a comprehensive approach to issues, we intend to keep pace with the growth of the industry. APIL is actually targeting a growth rate that is higher than the 9 toRead MoreEdmondson2152 Words   |  9 PagesASIAN PAINTS (INDIA) LIMITED The siege is over, and the time has come for the leader to sally forth into greener pastures. Even as the paints industry is emerging from the shadow of recession, Asian Paints (India) Limited (APIL), is mixing  new  shades to emerge with winning colors. Says their Managing director: With proper planning and a comprehensive approach to issues, we intend to keep pace with the growth of the industry. APIL is actually targeting a growth rate that is higher than the 9Read MoreMarketing Plan of Asian Paints Royale Emulsion5236 Words   |  21 PagesCOURSE: MARKETING PLANNING EVALUATION OF MARKETING PLAN OF ASIAN PAINTS Product: Asian Paints Royale Emulsion Prepared by: Abhishek Jain 10P122 10P134 Under the Guidance of Dr. Avinash Kapoor Debjit Ghosh Deepika Mangla 10P136 Kandarp Suchak 10P144 Kartik Luthra 10P147 Naveen Kr. Jindal 10P153 2 CONTENTS OF THE REPORT 1. Acknowledgement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 2. Objective†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦4 PAINT INDUSTRY IN INDIA.....................................Read MoreProject Report on Paint Industries12365 Words   |  50 Pagesâ€Å"A STUDY OF MARKETING STRATEGIES ADOPTED BY VARIOUS PAINT COMPANIES† A DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (M.B.A.) SUPERVISED BY: - RESARCH SCHOLAR’S:- PROF. 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